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Service 01

AI Automation &
Digital Infrastructure

We build the AI systems, automation workflows, and digital infrastructure that remove friction from your operations and put your commercial output on autopilot.

Discuss Your Project

What You Receive

What We Build

Practical AI, deployed
for real commercial outcomes.

We do not sell AI strategies. We build and deploy the actual systems. Every tool we implement is chosen because it solves a specific problem in your business, not because it is new.

⬡

Lead Generation Systems

AI-driven systems that identify, attract, and qualify your ideal customers without paid advertising. Organic pipelines that compound over time.

  • SEO-driven content infrastructure
  • AI-powered prospect identification
  • Conversion-optimised landing pages
  • Automated lead scoring and routing
  • Organic traffic growth up to 600% in 12 months
⬡

Workflow Automation

Identify the manual, repetitive work inside your business and replace it with automated systems that run without your input.

  • CRM setup and automation (HubSpot, Pipedrive)
  • Email sequence automation
  • Proposal and onboarding workflows
  • Reporting and analytics pipelines
  • Cross-platform integration via Zapier / Make
⬡

Website Build & AI Chatbots

Production-quality websites built for speed, SEO, and conversion, with integrated AI chatbots that handle enquiries, qualify leads, and book calls automatically.

  • Custom website design and development
  • AI chatbot trained on your product and FAQs
  • Technical SEO and Schema markup
  • Analytics and heatmap integration
  • Ongoing maintenance and optimisation
⬡

MDF Maximisation

For businesses with Market Development Funds allocated, we build the campaigns and systems that ensure every euro is deployed for maximum measurable return.

  • MDF strategy and fund planning
  • Multi-channel campaign execution
  • AI-driven lead generation within MDF scope
  • Performance tracking and funder reporting
  • MDF application and compliance support
The Toolkit

The tools we
actually use.

We work with the leading AI and automation platforms. Every tool below has been selected, tested, and deployed in live client environments. We recommend what works, not what is fashionable.

Tooling selection is always matched to your budget, team, and existing infrastructure. We do not over-engineer.

AI & Language
ChatGPT / Claude
Content generation, customer communication drafting, internal knowledge bases, and AI assistant builds.
Automation
Make (Integromat)
Visual workflow automation connecting your CRM, email, forms, and third-party tools without code.
Automation
Zapier
Rapid integration between 6,000+ apps for teams who need automation without a developer.
CRM
HubSpot
Full CRM implementation, pipeline automation, email sequences, and contact management.
CRM
Pipedrive
Sales pipeline setup and automation for SMEs who need a lean, effective CRM without the complexity.
Chatbots
Tidio / Intercom
AI chatbot deployment for lead capture, FAQ handling, and automatic meeting booking on your website.
SEO & Content
Semrush / Ahrefs
Keyword research, technical SEO audits, competitor gap analysis, and organic growth tracking.
Email
Klaviyo / Mailchimp
Automated email flows, segmentation, personalisation, and campaign analytics for growth and retention.
Analytics
GA4 / Hotjar
Full analytics implementation, conversion tracking, user behaviour analysis, and reporting dashboards.
Case Study

What this looks like
in practice.

Client
Portalis
Sector
PE Operations / SaaS
Market
Ireland and UK
Scope
Full digital infrastructure build including website, CRM automation, AI chatbot, SEO, and lead generation system.
Timeline
12 weeks to full deployment

From zero digital infrastructure
to a live commercial engine.

Portalis came to Nomad Digital as an early-stage PE operations platform with a strong product but no digital presence, no pipeline, and no automation. The founding team was spending most of their time on manual outreach and admin that should have been running itself.

We built the full stack. A production website with SEO infrastructure from day one. A HubSpot CRM with automated onboarding sequences. An AI chatbot trained on the Portalis product, handling inbound enquiries and booking demos automatically. A content-led lead generation system targeting private equity firms and PE-backed roll-up operators across Ireland and the UK.

Within 12 months, the system was generating consistent inbound pipeline without paid advertising, and the founding team had reclaimed the time they were spending on tasks that are now automated.

600% Organic traffic increase in 12 months
80% Reduction in manual admin time
3× Increase in qualified inbound leads
How We Work

Our process from
brief to deployment.

Every engagement starts with a diagnostic, not a proposal. We need to understand your business before we recommend anything.

01

Diagnostic Call

A frank 60-minute conversation about your business, your goals, and where the friction is. No templates, no pitch deck. We listen first.

02

Infrastructure Audit

We review your existing digital tools, website, and workflows. We map what exists, what is missing, and what is getting in the way.

03

Build Plan

A clear document outlining exactly what we will build, in what order, using which tools, and what the outcome will be. No surprises.

04

Build and Deploy

We build. We do not outsource the work that matters. You have direct access to Caitlin throughout. Typical first deployment in four to six weeks.

05

Training and Handover

Your team is trained on everything we have built. Documentation is provided. You are never dependent on us to operate what we have built.

06

Ongoing Optimisation

Most clients retain us to monitor, iterate, and expand the system over time. The best results come from compounding improvements, not one-off builds.

Ready to automate
your commercial engine?

Tell us where your business is and where you want it to be. The first conversation is free, and we will be straight with you about what you actually need.

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